CPQ Solutions
Configure. Price. Quote.Faster, smarter, error-free.
ServiceNow CPQ transforms how enterprises sell — from guided product configuration to dynamic pricing to professional proposals. Here's what that actually means for your business.
Platform Capabilities
What ServiceNow CPQ enables
Guided Configuration
Walk sales reps through complex product configurations with intelligent rules. Eliminate invalid combinations before they reach the quote.
Dynamic Pricing Engine
Automated pricing logic that handles volume discounts, tiered pricing, contract rates, promotions, and multi-currency scenarios.
Professional Proposals
Generate branded, accurate proposals and quotes automatically — complete with product images, terms, and electronic signature.
Approval Workflows
Automated deal approval routing based on discount thresholds, deal size, product mix, or any business rule you define.
Guided Selling
Intelligent recommendation engines that surface the right products, upsells, and cross-sells at the right moment.
Compliance & Governance
Ensure every quote adheres to pricing policies, regulatory requirements, and channel rules — automatically.
Business Impact
Measurable outcomes,not just features.
Faster quote generation
Reduced from hours to minutes
Quote accuracy rate
Eliminated manual pricing errors
Deal velocity increase
More deals through the pipeline
Reduction in approval time
Automated routing and escalation
Revenue uplift
Through guided upselling and cross-selling
Sales rep adoption
Intuitive interface, minimal training
The Journey
From opportunity to revenue
Opportunity Created
Sales rep identifies an opportunity in CRM. CPQ is launched directly from the opportunity record with full context.
Product Configuration
Guided selling walks the rep through product selection. Compatibility rules ensure only valid configurations are built.
Dynamic Pricing
Pricing engine calculates the right price — accounting for contract rates, volume, promotions, and channel discounts.
Proposal Generation
A branded, professional proposal is auto-generated with product details, pricing, terms, and images.
Approval & Sign-off
If the deal exceeds thresholds, it's automatically routed to the right approvers. E-signature closes the loop.
Order to Fulfillment
Approved quotes flow seamlessly to ERP/order management for fulfillment and billing — no re-keying, no errors.
Ready to see CPQ in action?
Let's walk through a demo tailored to your product catalog and sales process.
Request a Demo