Case Studies

Real projects.Measurable impact.

Explore how we've helped enterprises across industries transform their quote-to-cash processes with ServiceNow CPQ.

Enterprise Technology

Global SaaS Company Accelerates Deal Velocity by 3×

The Challenge

A $2B SaaS company was struggling with a quoting process that took 4+ hours per complex deal. Sales reps were building quotes in spreadsheets, pricing was inconsistent, and approvals were entirely email-based.

Our Approach

We implemented ServiceNow CPQ with guided configuration, automated pricing logic, and integrated approval workflows — all connected to their existing Salesforce CRM and NetSuite ERP.

Results

Faster deal velocity

4 hrs → 20 min

Quote generation time

98%

Quote accuracy

Manufacturing

Industrial Manufacturer Unifies 12 Regional CPQ Systems

The Challenge

A global manufacturer with operations in 12 regions was running 12 different quoting systems — each with its own product catalog, pricing rules, and approval workflows. Channel partners and direct sales teams were operating from different data.

Our Approach

We consolidated all 12 systems onto a single ServiceNow CPQ instance with regional pricing layers, multi-currency support, and a unified product catalog — while preserving local business rules.

Results

12 → 1

CPQ systems consolidated

45%

Reduction in pricing errors

60%

Faster channel partner onboarding

Healthcare

Medical Device Leader Achieves 100% Compliance in Quoting

The Challenge

A medical device company faced regulatory scrutiny due to inconsistent pricing across GPO contracts. Quotes were manually assembled, pricing rules weren't enforced systematically, and audit trails were incomplete.

Our Approach

We deployed ServiceNow CPQ with GPO contract integration, automated compliance rules, and complete audit logging — ensuring every quote was compliant by design before it could be sent.

Results

100%

Quote compliance achieved

80%

Faster contract quote turnaround

$0

Regulatory penalties post-deployment

Financial Services

Fortune 100 Bank Modernizes Product Bundling & Pricing

The Challenge

A major bank's commercial lending division was losing deals to fintech competitors because their quoting process couldn't handle complex product bundles or respond quickly to competitive pricing scenarios.

Our Approach

We built a ServiceNow CPQ solution with intelligent product bundling, risk-adjusted dynamic pricing, and multi-level approval workflows that routed deals based on size, product mix, and risk profile.

Results

35%

Increase in cross-sell attach rate

2 days → 4 hrs

Complex deal turnaround

92%

First-pass approval rate

Telecommunications

Tier-1 Telecom Provider Reduces Promo Launch Time by 70%

The Challenge

A major telecom was taking 6–8 weeks to launch new promotions in their quoting system — by the time pricing was updated, the competitive window had often passed. Sales reps were overriding system pricing to stay competitive.

Our Approach

We redesigned their CPQ pricing architecture with a promotional campaign engine that allowed marketing to configure and deploy new promotions in hours rather than weeks, with automated approval guardrails.

Results

70%

Faster promo time-to-market

95%

Reduction in price overrides

$12M

Incremental annual revenue from promos

Professional Services

Global Consulting Firm Automates SOW Generation

The Challenge

A Big 4 consulting firm's SOW creation process involved 15+ manual steps across 4 systems. Partners were spending more time on administrative work than client relationships. Average SOW turnaround: 8 days.

Our Approach

We implemented ServiceNow CPQ with automated SOW generation — pulling rate cards, resource availability, and project templates into a unified quoting workflow that produced client-ready SOWs in hours.

Results

8 days → 4 hrs

SOW generation time

40%

More time for client relationships

99.5%

SOW accuracy rate

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