Case Studies
Real projects.Measurable impact.
Explore how we've helped enterprises across industries transform their quote-to-cash processes with ServiceNow CPQ.
Enterprise Technology
Global SaaS Company Accelerates Deal Velocity by 3×
The Challenge
A $2B SaaS company was struggling with a quoting process that took 4+ hours per complex deal. Sales reps were building quotes in spreadsheets, pricing was inconsistent, and approvals were entirely email-based.
Our Approach
We implemented ServiceNow CPQ with guided configuration, automated pricing logic, and integrated approval workflows — all connected to their existing Salesforce CRM and NetSuite ERP.
Results
Faster deal velocity
Quote generation time
Quote accuracy
Manufacturing
Industrial Manufacturer Unifies 12 Regional CPQ Systems
The Challenge
A global manufacturer with operations in 12 regions was running 12 different quoting systems — each with its own product catalog, pricing rules, and approval workflows. Channel partners and direct sales teams were operating from different data.
Our Approach
We consolidated all 12 systems onto a single ServiceNow CPQ instance with regional pricing layers, multi-currency support, and a unified product catalog — while preserving local business rules.
Results
CPQ systems consolidated
Reduction in pricing errors
Faster channel partner onboarding
Healthcare
Medical Device Leader Achieves 100% Compliance in Quoting
The Challenge
A medical device company faced regulatory scrutiny due to inconsistent pricing across GPO contracts. Quotes were manually assembled, pricing rules weren't enforced systematically, and audit trails were incomplete.
Our Approach
We deployed ServiceNow CPQ with GPO contract integration, automated compliance rules, and complete audit logging — ensuring every quote was compliant by design before it could be sent.
Results
Quote compliance achieved
Faster contract quote turnaround
Regulatory penalties post-deployment
Financial Services
Fortune 100 Bank Modernizes Product Bundling & Pricing
The Challenge
A major bank's commercial lending division was losing deals to fintech competitors because their quoting process couldn't handle complex product bundles or respond quickly to competitive pricing scenarios.
Our Approach
We built a ServiceNow CPQ solution with intelligent product bundling, risk-adjusted dynamic pricing, and multi-level approval workflows that routed deals based on size, product mix, and risk profile.
Results
Increase in cross-sell attach rate
Complex deal turnaround
First-pass approval rate
Telecommunications
Tier-1 Telecom Provider Reduces Promo Launch Time by 70%
The Challenge
A major telecom was taking 6–8 weeks to launch new promotions in their quoting system — by the time pricing was updated, the competitive window had often passed. Sales reps were overriding system pricing to stay competitive.
Our Approach
We redesigned their CPQ pricing architecture with a promotional campaign engine that allowed marketing to configure and deploy new promotions in hours rather than weeks, with automated approval guardrails.
Results
Faster promo time-to-market
Reduction in price overrides
Incremental annual revenue from promos
Professional Services
Global Consulting Firm Automates SOW Generation
The Challenge
A Big 4 consulting firm's SOW creation process involved 15+ manual steps across 4 systems. Partners were spending more time on administrative work than client relationships. Average SOW turnaround: 8 days.
Our Approach
We implemented ServiceNow CPQ with automated SOW generation — pulling rate cards, resource availability, and project templates into a unified quoting workflow that produced client-ready SOWs in hours.
Results
SOW generation time
More time for client relationships
SOW accuracy rate
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